Audi Case Studies

Creating an AUDIence

Audiences often need to be reminded of something spectacular that exists in the market they are likely to invest in. And this educating needs to be done when they are looking for it, that is when it is the most useful – both for the audience and the brand.

Client
Audi

Vertical
Automobile

Goal
Generate enquiries for Audi Hyderabad, Secunderabad, Vijayawada and Vizag.

Platforms
Google Adwords (Search and Display Ads)

Approach

  • Targeted placements of search ads, directed to those looking out for premium segment cars, browsing different models of Audi, searching for the best deals, etc.
  • Display ad placements on website that host automobile-driven content.
  • Developing exclusive landing pages that give out information about the cars, highlight offers and of course capture potential leads through forms.
  • Optimising campaigns across platforms at regular intervals to achieve desired results.

Results

Audience Reach: 11 million
Conversion rate: 3%

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