Goal: Social Media Marketing and Brand Promotion
Objective: To create a brand name of the company on the online media by using the social media strategies.
Platforms: Facebook, Twitter, G+, Youtube
Education: What are the challenges faced by the pupils during online learning?
Innovation: How does leveraging Nischals World enhance the student’s learning?
- voice E-mail with pre-addressed recipient for student sampling
- virtual lectures with overseas teachers and global students over the Internet medium
- Created Website highlighting the courses offered which speaks about practical learning.
- Created accounts and respective pages in social media channels i.e, Facebook, Twitter, G+.
- Special campaigns were created in Facebook promoting labs and Nischals brand with different hashtags.
- Below are the List of Hashtags promoted.
#FitBrainChallenge – Posts with queries which involves deep thinking
#PhysicsIsFun – Easy learning of Physics with fun facts
#ChemistryIsFun – Easy learning of Chemistry with fun facts
#DidYouKnow – Here few facts related to education are posted
#ThinkOutOfTheBox – Post related to logical thinking
#TestYourMath – Posts related queries in Maths which involves simple Maths.
- All the labs – Math Lab, Science Lab, Physics Lab, Chemistry Lab, Biology Lab were promoted in Facebook using different campaigns like carousel ads and video ads.
- Campaigns were created for Page likes to increase community.
- Apart from paid, the posts were organically promoted in different groups targeting parents, women, working women, students.
- Dussera Math camp – Created a Paid Campaign calling students to enroll for the camp.
- Dealing with overseas professors or students having language barriers
- Reaching out to the mass of scholars
- Population of students
- Real time monitoring of the students at the same time answering their doubts
- Expanding the growth of online tutoring and training classes over the global market
- Bringing more student’s population to our website
- Offering top-notch services to the students of all age groups
- Answering all queries and doubts of the global students
Increased Audience – 25k+ Page likes in 6 months
Reach – More than 4.5L people in 6 months