Nischal Case Study

Goal: Social Media Marketing and Brand Promotion

Objective: To create a brand name of the company on the online media by using the social media strategies.

Platforms: Facebook, Twitter, G+, Youtube

Session Focus:

Education: What are the challenges faced by the pupils during online learning?

Innovation: How does leveraging Nischals World enhance the student’s learning?

Strategy:

  • voice E-mail with pre-addressed recipient for student sampling
  • virtual lectures with overseas teachers and global students over the Internet medium
  • Created Website highlighting the courses offered which speaks about practical learning.
  • Created accounts and respective pages in social media channels i.e, Facebook, Twitter, G+.
  • Special campaigns were created in Facebook promoting labs and Nischals brand with different hashtags.
  • Below are the List of Hashtags promoted.

#FitBrainChallenge  – Posts with queries which involves deep thinking

#PhysicsIsFun – Easy learning of Physics with fun facts

#ChemistryIsFun – Easy learning of Chemistry with fun facts

#DidYouKnow  – Here few facts related to education are posted

#ThinkOutOfTheBox  – Post related to logical thinking

#TestYourMath – Posts related queries in Maths which involves simple Maths.

  • All the labs – Math Lab, Science Lab, Physics Lab, Chemistry Lab, Biology Lab were promoted in Facebook using different campaigns like carousel ads and video ads.
  • Campaigns were created for Page likes to increase community.
  • Apart from paid, the posts were organically promoted in different groups targeting parents, women, working women, students.
  • Dussera Math camp – Created a Paid Campaign calling students to enroll for the camp.

Challenges:

  • Dealing with overseas professors or students having language barriers
  • Reaching out to the mass of scholars
  • Population of students
  • Real time monitoring of the students at the same time answering their doubts

Future Scope:

  • Expanding the growth of online tutoring and training classes over the global market
  • Bringing more student’s population to our website
  • Offering top-notch services to the students of all age groups
  • Answering all queries and doubts of the global students

 

Results:

Increased Audience – 25k+ Page likes in 6 months

Reach – More than 4.5L people in 6 months

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